看不見(jiàn)的影響力

從　眾.................................................................................11
1　從眾的經(jīng)典研究...........................................................................17
謝里夫的規(guī)范形成研究................................................................18
阿施的群體壓力研究....................................................................25
米爾格拉姆的服從實(shí)驗(yàn)................................................................30
影響人們服從的因素....................................................................37
對(duì)經(jīng)典研究的反思........................................................................44
2　預(yù)測(cè)從眾的因素...........................................................................60
群體規(guī)模........................................................................................61
一致性............................................................................................62
凝聚力............................................................................................64
地　位............................................................................................67
公開(kāi)的反應(yīng)....................................................................................69
事前承諾........................................................................................69
3　影響個(gè)體從眾的因素...................................................................74
規(guī)范影響和信息影響....................................................................75
4　從眾的個(gè)體差異...........................................................................80
個(gè)　性............................................................................................81
文　化............................................................................................86
5　抵制從眾的社會(huì)壓力...................................................................89
逆　反............................................................................................90
堅(jiān)持獨(dú)特性....................................................................................92
個(gè)人后記：因?yàn)槟闶巧鐓^(qū)中一員................................................97
說(shuō)　服...............................................................................101
6　說(shuō)服的路徑.................................................................................108
中心路徑......................................................................................110
外周路徑......................................................................................111
7　說(shuō)服的要素.................................................................................115
說(shuō)服者：信息的傳達(dá)方..............................................................116
說(shuō)服內(nèi)容：信息特點(diǎn)..................................................................125
說(shuō)服渠道......................................................................................144
說(shuō)服對(duì)象：信息的接受方..........................................................153
8　現(xiàn)實(shí)生活中的說(shuō)服：邪教的洗腦方法 ..................................... 164
態(tài)度依從行為..............................................................................169
邪教有說(shuō)服力的因素..................................................................171
群體效應(yīng)......................................................................................174
9　抵制說(shuō)服的方法.........................................................................178
加強(qiáng)個(gè)人承諾..............................................................................179
現(xiàn)實(shí)生活中的應(yīng)用：免疫計(jì)劃..................................................183
態(tài)度免疫的意義..........................................................................189
個(gè)人后記：開(kāi)明但不幼稚..........................................................191
群體影響...........................................................................193
10　社會(huì)助長(zhǎng)作用：他人在場(chǎng)的影響 ........................................197
純粹他人在場(chǎng).........................................................................198
擁擠現(xiàn)象：眾多他人在場(chǎng).....................................................204
他人在場(chǎng)引起喚醒的原因.....................................................207
11　社會(huì)懈怠：群體中的個(gè)體減少努力 .................................... 213
人多未必力量大.....................................................................214
日常生活中的社會(huì)懈怠.........................................................219
12　去個(gè)體化：群體中的個(gè)體失去自我感 ................................ 224
法不責(zé)眾：群體失控.............................................................225
弱化自我意識(shí).........................................................................235
13　群體極化：群體對(duì)個(gè)體觀點(diǎn)的強(qiáng)化 .................................... 238
“風(fēng)險(xiǎn)轉(zhuǎn)移”的案例...............................................................239
群體討論對(duì)個(gè)體觀點(diǎn)的強(qiáng)化.................................................242
對(duì)極化的解釋.........................................................................250
14　群體思維：群體對(duì)決策的影響 ............................................257
群體思維的癥狀表現(xiàn).............................................................260
對(duì)群體思維的批評(píng).................................................................266
預(yù)防群體思維.........................................................................271
群體問(wèn)題解決.........................................................................274
15　少數(shù)派影響：個(gè)體對(duì)群體的影響 ........................................278
一 致 性...................................................................................280
自　信.....................................................................................281
從多數(shù)派中叛離.....................................................................282
領(lǐng)導(dǎo)是否屬于少數(shù)派影響.....................................................285
個(gè)人后記：群體的利弊.........................................................289
編者后記..............................................................................................291