123,123

內(nèi)容簡(jiǎn)介

　　本書闡述了產(chǎn)品負(fù)責(zé)人的角色和職責(zé)，描述了各類基于Scrum框架的敏捷產(chǎn)品管理實(shí)踐，包括利用緊急需求、創(chuàng)建最小可銷售產(chǎn)品、利用早期客戶反饋及與開發(fā)團(tuán)隊(duì)密切合作等。本書將產(chǎn)品管理與敏捷開發(fā)環(huán)境相結(jié)合，通過真實(shí)的案例，展示了如何使用Scrum創(chuàng)建成功的產(chǎn)品，對(duì)何為出色的產(chǎn)品負(fù)責(zé)人給出了明確的定義，并就如何履行這一角色的職責(zé)提供了實(shí)用的指南。本書的核心內(nèi)容包括：理解產(chǎn)品負(fù)責(zé)人的角色；創(chuàng)建產(chǎn)品愿景；梳理產(chǎn)品待辦列表；制訂發(fā)布計(jì)劃；在沖刺計(jì)劃會(huì)議中協(xié)作；轉(zhuǎn)型為產(chǎn)品負(fù)責(zé)人。

作者簡(jiǎn)介

　　羅曼·皮克勒（Roman Pichler），業(yè)內(nèi)領(lǐng)先的Scrum和敏捷產(chǎn)品管理專家，專門研究產(chǎn)品戰(zhàn)略、領(lǐng)導(dǎo)力和敏捷管理，有15年以上的產(chǎn)品經(jīng)理培訓(xùn)經(jīng)驗(yàn)，幫助很多公司提高了產(chǎn)品管理能力。是敏捷產(chǎn)品管理實(shí)踐的先驅(qū)，對(duì)產(chǎn)品負(fù)責(zé)人（Product Owner，PO）這一角色有著深入的研究，他開發(fā)了一系列模型、方法和工具來(lái)幫助團(tuán)隊(duì)創(chuàng)建成功的產(chǎn)品。他在Scrum聯(lián)盟參與領(lǐng)導(dǎo)工作，負(fù)責(zé)為Scrum產(chǎn)品負(fù)責(zé)人認(rèn)證（Certified Scrum Product Owner，CSPO）開發(fā)課程，是倫敦Scrum用戶群組的創(chuàng)始人，也是倫敦產(chǎn)品管理社區(qū)的活躍成員。劉立管理學(xué)博士、大連外國(guó)語(yǔ)大學(xué)商學(xué)院教授。兼任清華大學(xué)技術(shù)創(chuàng)新研究中心學(xué)術(shù)委員、混沌學(xué)園的創(chuàng)新領(lǐng)教，以及東北大學(xué)、大連海事大學(xué)等多所高?？妥淌凇Ｗ?cè)國(guó)際產(chǎn)品經(jīng)理（NPDP）、注冊(cè)首席創(chuàng)新官（CCIO）、注冊(cè)高級(jí)咨詢顧問（CSC）、注冊(cè)資產(chǎn)評(píng)估師（CPV）。長(zhǎng)期從事創(chuàng)新、產(chǎn)業(yè)、產(chǎn)品方面的培訓(xùn)、咨詢和研究工作。在《管理世界》等多個(gè)刊物發(fā)表論文幾十篇。著譯作有《創(chuàng)新型企業(yè)及其成長(zhǎng)》《新產(chǎn)品管理》《新產(chǎn)品組合管理》等。管婷婷中國(guó)敏捷教練委員會(huì)委員、專業(yè)敏捷教練，設(shè)計(jì)思維引導(dǎo)師。曾受邀加入IBM敏捷大學(xué)，擔(dān)任敏捷教練、設(shè)計(jì)思維培訓(xùn)師和引導(dǎo)者，幫助多個(gè)IBM團(tuán)隊(duì)使用設(shè)計(jì)思維改善用戶體驗(yàn)。她常年擔(dān)任PMI（中國(guó)）年會(huì)、TID質(zhì)量大會(huì)、Reginal Scrum Gathering大會(huì)的嘉賓并分享敏捷轉(zhuǎn)型、敏捷團(tuán)隊(duì)建設(shè)等與敏捷相關(guān)主題，在敏捷社區(qū)具有非常大的影響力。

圖書目錄

第1 章理解產(chǎn)品負(fù)責(zé)人的角色·········································.1
1.1 產(chǎn)品負(fù)責(zé)人的角色···············································.4
1.2 產(chǎn)品負(fù)責(zé)人的理想特征·········································.6
1.3 與團(tuán)隊(duì)合作························································12
1.4 與Scrum Master 共同協(xié)作····································13
1.5 與客戶、用戶、干系人合作···································15
1.6 產(chǎn)品負(fù)責(zé)人角色的延展·········································17
1.7 常見錯(cuò)誤···························································22
1.8 反思································································27
第2 章產(chǎn)品愿景··························································29
2.1 構(gòu)思產(chǎn)品愿景·····················································32
2.2 愿景的理想質(zhì)量··················································34
2.3 最小適銷產(chǎn)品·····················································36
2.4 簡(jiǎn)潔································································40
2.5 客戶需求和產(chǎn)品屬性············································43
2.6 愿景的生成方式··················································45
2.7 愿景的創(chuàng)建方法··················································47
2.8 愿景與產(chǎn)品路線圖···············································52
2.9 最小產(chǎn)品與產(chǎn)品版本············································53
2.10 常見錯(cuò)誤·························································55
2.11 反思·······························································58
第3 章產(chǎn)品待辦列表····················································61
3.1 產(chǎn)品待辦列表的“DEEP”特征······························64
3.2 梳理產(chǎn)品待辦列表···············································66
3.3 發(fā)掘和描述條目··················································68
3.4 產(chǎn)品待辦列表的優(yōu)先級(jí)排序···································72
3.5 準(zhǔn)備沖刺計(jì)劃會(huì)議···············································78
3.6 條目的規(guī)模························································85
3.7 處理非功能性需求···············································90
3.8 產(chǎn)品待辦列表的擴(kuò)展············································92
3.9 常見錯(cuò)誤···························································94
3.10 反思·······························································98
第4 章產(chǎn)品發(fā)布計(jì)劃····················································99
4.1 時(shí)間、成本和功能············································.102
4.2 凍結(jié)質(zhì)量························································.105
4.3 盡早且頻繁發(fā)布···············································.106
4.4 季度循環(huán)························································.109
4.5 速率·····························································.110
4.6 發(fā)布燃盡························································.111
4.7 發(fā)布計(jì)劃························································.116
4.8 大型項(xiàng)目的發(fā)布計(jì)劃·········································.121
4.9 常見錯(cuò)誤························································.124
4.10 反思····························································.126
第5 章沖刺會(huì)議中的協(xié)作···········································.129
5.1 沖刺計(jì)劃會(huì)議··················································.132
5.2 定義“完成”··················································.134
5.3 Scrum 每日站會(huì)···············································.135
5.4 沖刺待辦列表和沖刺燃盡圖································.136
5.5 沖刺評(píng)審會(huì)議··················································.137
5.6 沖刺回顧會(huì)議··················································.139
5.7 大型項(xiàng)目的沖刺會(huì)議·········································.141
5.8 常見錯(cuò)誤························································.144
5.9 反思·····························································.147
第6 章轉(zhuǎn)型為產(chǎn)品負(fù)責(zé)人···········································.149
6.1 成為優(yōu)秀的產(chǎn)品負(fù)責(zé)人······································.152
6.2 培養(yǎng)優(yōu)秀的產(chǎn)品負(fù)責(zé)人······································.155
6.3 反思·····························································.159