CHAPTER 01 外貿營銷Trade Marketing
PART 1 營銷話題Marketing Topics /2
Unit 1 市場調查Marketing Surveys /2
Unit 2 廣告營銷Advertising Marketing /4
Unit 3 促銷活動Promotional Events /7
PART 2 開發(fā)客戶Seeking for Customers /10
Unit 1 開發(fā)信Sales Mail /10
Unit 2 信函來往Business Letter /13
Unit 3 電話溝通Telephone Communication /16
PART 3 參加展會Trade Fair /19
Unit 1 展位相關About Booth /19
Unit 2 接待客戶Customer Services /24
Unit 3 會后跟進Contact after Fair /28
CHAPTER 02 商務往來Doing Business
PART 1 預約會面Make an Appointment /32
Unit 1 要求會面Demanding an Appointment /32
Unit 2 安排會面Arranging an Appointment /36
PART 2 外賓接待Receiving Customers /39
Unit 1 商務簽證邀請函Visa Invitation Letter /39
Unit 2 迎接客戶Picking up Customers /42
Unit 3 商務參觀Business Visit /45
Unit 4 商務會餐Business Dinner /49
Unit 5 安排活動Arranging Activities /53
Unit 6 機場道別Seeing off /56
PART 3 商務出差Business Travel /58
Unit 1 入境手續(xù)Entry Formalities /58
Unit 2 飛機旅程Air Travel /61
Unit 3 安排住宿Arranging Accommodations /66
Unit 4 交通出行Transportation /70
PART 4 日常通知Daily Notification /73
Unit 1 公司變動通知Company Change Notice /73
Unit 2 職務調整通知Position Adjustment Notice /77
CHAPTER 03 合作形式Forms of Cooperation
PART 1 合作Cooperation /82
Unit 1 合資經營Joint Venture /82
Unit 2 合并收購Mergers ＆ Acquisitions /85
Unit 3 技術轉讓Technology Transfer /88
PART 2 代理Agent /92
Unit 1 申請代理Applying for Agency /92
Unit 2 拒絕代理 Refusing an Agent /94
Unit 3 代理協(xié)商Agency Negotiation /97
Unit 4 任命代理Appointing an Agent /100
PART 3 貿易Trade /102
Unit 1 加工和組裝貿易Processing and Assembling Trade /102
Unit 2 其他貿易形式Other Forms of Trade /107
Unit 3 招標與投標Bidding and Tendering /114
CHAPTER 04 業(yè)務洽談Trade Negotiations
PART 1 詢盤與報盤Inquiry and Offer /118
Unit 1 詢盤處理Dealing with Inquiries /118
Unit 2 報盤處理Dealing with Offers /121
Unit 3 推薦產品Recommending Products /125
PART 2 還盤Counter offer /129
Unit 1 還盤處理Dealing with Counter offer /129
Unit 2 價格談判Price Negotiations /137
Unit 3 新的價目單A Renewed Price List /140
PART 3 訂貨與確認Order and Confirmation /143
Unit 1 樣品準備Sample Preparation /143
Unit 2 訂單處理Dealing with Orders /150
Unit 3 要求傭金Asking for a Commission /159
Unit 4 要求折扣Asking for a Discount /162
CHAPTER 05 外貿協(xié)商Business Negotiations
PART 1 客戶會議Customer Meeting /166
Unit 1 會前準備Meeting Preparations /166
Unit 2 會議環(huán)節(jié)Meeting Sessions /169
PART 2 商定條款Terms Negotiations /175
Unit 1 運輸方式Delivery Methods Negotiation /175
Unit 2 交貨期限Consignment Deadline Negotiation /178
Unit 3 包裝方式Packing Methods Negotiation /180
Unit 4 保險條款Insurance Terms Negotiation /183
Unit 5 付款方式Payment methods Negotiation /185
PART 3 合同事務About Contract /188
Unit 1 合同評審Contract Evaluation /188
Unit 2 簽訂合同Signing a Contract /191
Unit 3 終止合同Terminating a Contract /193
CHAPTER 06 商品報關Declaration of Goods
PART 1 生產Production /198
Unit 1 生產階段Producing Stage /198
Unit 2 生產問題Producing Problems /202
PART 2 商品檢驗Commodity Inspection /205
Unit 1 商檢討論Inspection Discussion /205
Unit 2 商檢程序Inspection Procedures /209
Unit 3 檢驗爭議Discrepancy about Inspection /212
PART 3 海關通關Customs Clearance /215
Unit 1 通關討論Customs Clearance Discussion /215
Unit 2 報關資料Declaration Documents /218
Unit 3 海關問詢Questioning at the Customs /222
PART 4 裝運和交貨Shipment and Delivery /224
Unit 1 裝運指示Shipment Instructions /224
Unit 2 裝運問題Shipment Problems /228
Unit 3 裝運和交貨通知Shipment and Delivery Notice /231
CHAPTER 07 后續(xù)事項Follow-up Mathers
PART 1 關于支付About Payment /236
Unit 1 支付結算Payment Clearing /236
Unit 2 催款Payment Reminder /241
Unit 3 付款錯誤Payment Error /246
Unit 4 確認收到款項Payment Confirmation /248
PART 2 售后跟進After-Sale Service /250
Unit 1 詢問情況Inquiring about the Situation /250
Unit 2 優(yōu)化產品Optimizing Products /254
Unit 3 交換信息Exchanged Information /256
Unit 4 推薦新產品Promoting New Products /259
CHAPTER 08 風險與紛爭Risk and Dispute
PART 1 保險Insurance /264
Unit 1 保險類別Insurance Categories /264
Unit 2 保險費率Premium Rates /268
Unit 3 投保Insurance /271
Unit 4 賠償Compensation /273
PART 2 投訴Complaints /276
Unit 1 進行投訴Make a Complaint /276
Unit 2 處理Solutions /280
PART 3 索賠Claim /283
Unit 1 提出索賠Compensation Claim /283
Unit 2 賠付方式Compensation Methods /286
CHAPTER 09 人際關系拓展Establishing Interpersonal Relationship
PART 1 私人交往Personal Relationship /294
Unit 1 節(jié)日問候Festival Greetings /294
Unit 2 贈送禮物Presenting Gifts /298
PART 2 私下交流Private Communication /301
Unit 1 祝賀與安慰Congratulations and Consolations /301
Unit 2 請教與感謝Requests and Thanks /306
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