互聯(lián)網(wǎng)時代的企業(yè)創(chuàng)新

第一章
互聯(lián)網(wǎng)思維
互聯(lián)網(wǎng)思維從哪里來？具有哪些特征？與傳統(tǒng)思維存在哪些差異？它將如何影響
企業(yè)（尤其是傳統(tǒng)企業(yè)）的發(fā)展？企業(yè)需要什么樣的互聯(lián)網(wǎng)思維，采取什么樣的行動，
方能適應(yīng)環(huán)境并提升能力成長？
以互聯(lián)網(wǎng)思維重塑企業(yè) ································································3
互聯(lián)網(wǎng)思維的潛在盲區(qū) ·······························································16
互聯(lián)網(wǎng)思維：你說到做到了嗎？ ···················································27
傳統(tǒng)企業(yè)的互聯(lián)網(wǎng)思維——參與式管理 ···········································38
第二章
戰(zhàn)略創(chuàng)新
戰(zhàn)略創(chuàng)新首先是戰(zhàn)略形成方式的創(chuàng)新，這需要“主動試錯”。為適應(yīng)互聯(lián)網(wǎng)時代
產(chǎn)業(yè)組織的變革，企業(yè)需要“突破性戰(zhàn)略思維”。傳統(tǒng)企業(yè)擁抱互聯(lián)網(wǎng)，可視為“重生”。
重要的是，合作網(wǎng)絡(luò)將成為持續(xù)競爭優(yōu)勢的根源。
主動試錯：“互聯(lián)網(wǎng)+”時代企業(yè)創(chuàng)新的法則 ···································47
突破性戰(zhàn)略思維：適應(yīng)產(chǎn)業(yè)組織的變革 ···········································56


重生戰(zhàn)略：互聯(lián)網(wǎng)時代的轉(zhuǎn)型之道 ·················································67
合作戰(zhàn)略：構(gòu)筑持續(xù)競爭優(yōu)勢 ······················································81
第三章
商業(yè)模式創(chuàng)新
商業(yè)模式是企業(yè)及其利益相關(guān)者之間的交易與合作結(jié)構(gòu)?；ヂ?lián)網(wǎng)時代，企業(yè)自身、
利益相關(guān)者，以及它們之間的結(jié)構(gòu)都將發(fā)生變化。認(rèn)清這些變化及其帶來的新規(guī)則，
在新規(guī)則中尋找新的競爭優(yōu)勢，是商業(yè)模式創(chuàng)新的基本思路。
原生性：商業(yè)模式的持續(xù)競爭 ······················································95
體驗與免費帶來顛覆 ································································ 104
4C：后互聯(lián)網(wǎng)時代的商業(yè)新規(guī)則 ················································· 113
新競爭優(yōu)勢：移動互聯(lián)時代的商業(yè)模式設(shè)計 ··································· 127
第四章
組織創(chuàng)新
組織跟隨戰(zhàn)略和商業(yè)模式。戰(zhàn)略和商業(yè)模式創(chuàng)新需要組織創(chuàng)新的支持，才能取得
預(yù)期成果。科層制企業(yè)的變革，自組織與平臺組織的形成，都是組織創(chuàng)新的內(nèi)容。其
最高目標(biāo)是獲取和保持平臺組織的領(lǐng)導(dǎo)權(quán)。
科層制企業(yè)的組織革命 ····························································· 143
自組織與平臺組織的崛起 ·························································· 150
平臺組織：迎接全員創(chuàng)新的時代 ················································· 159
如何贏得平臺領(lǐng)導(dǎo)權(quán) ································································ 172

第五章
管理創(chuàng)新
互聯(lián)網(wǎng)時代的企業(yè)中，人人都應(yīng)是管理者。這也許是人類管理史上最大的創(chuàng)新，
由此導(dǎo)致“自我管理”成為管理的中心。智能手機、社交網(wǎng)絡(luò)和微信等新技術(shù)及應(yīng)用，
已成為“自我管理”的主要手段和方式。
互聯(lián)網(wǎng)時代的管理重構(gòu) ····························································· 187
“共享管理”：管理新范式、新行動 ············································ 202
享利避害：智能手機和社交網(wǎng)絡(luò) ················································· 209
由道及術(shù)：微信時代的時間管理 ················································· 217
資料來源 ··············································································227