Chapter 1 外貿禮儀——與新老客戶溝通Unit 1 預約客戶Scene 1 電話預約 Making Appointments through the Telephone 3Scene 2 安排會面 Arrange an Appointment 4Scene 3 變更時間 Change Schedule 6預約客戶 TipsUnit 2 機場迎接Scene 4 迎接客戶 Meet Clients 8Scene 5 問候寒暄 Greetings 9Scene 6 去往賓館 Go to the Hotel 11Scene 7 行程安排和確認 Arrange and Confirm Schedule 12機場迎接 TipsUnit 3 安排住宿Scene 8 預訂房間 Book a Room 14Scene 9 登記入住 Check in 16Scene 10 詢問客房服務 About Room Service 18Scene 11 退房 Check out 19安排住宿 TipsUnit 4 參觀陪同Scene 12 客戶引薦 Clients Recommendation 22Scene 13 介紹公司 Introduce the Company 24Scene 14 參觀工廠 Visit the Plant 26Scene 15 介紹產品 Introduce Products 27Scene 16 談論業(yè)績 Talk about the Performance 29Scene 17 陪同觀光 Go Sightseeing Together 30參觀陪同 TipsUnit 5 商務宴請Scene 18 商務著裝 Business Dress Code 33Scene 19 邀請客戶 Invite Customers 35Scene 20 訂座 Book a Table 363目 錄Scene 21 推薦菜品 Recommend Dishes 37Scene 22 點菜 Order Dishes 38Scene 23 詢問上菜 Ask about Serving 40Scene 24 評價菜品 Food Evaluation 41Scene 25 結賬 Pay the Bill 42商務宴請 TipsUnit 6 機場送別Scene 26 預訂機票 Book the Tickets 45Scene 27 送行 See Off 47Scene 28 道別 Farewell 48機場送別 TipsChapter 2 商務出差——開發(fā)潛在客戶Unit 1 乘坐飛機Scene 29 登機入座 Boarding and Seating 52Scene 30 機上服務 Flight Service 54Scene 31 機內飲食 Have Meals on the Plane 55Scene 32 感到不適 Feel Uncomfortable 56在飛機上 TipsUnit 2 行李事宜Scene 33 行李限重 The Allowance of Luggage 59Scene 34 提取行李 Claim the Luggage 61Scene 35 行李報失 Report the Missing Luggage 62出入境流程 TipsUnit 3 兌換貨幣Scene 36 詢問匯率 Ask about Exchange Rates 64Scene 37 兌換零錢 Get Change 65兌換貨幣 TipsUnit 4 拜訪客戶Scene 38 預約拜訪 Make an Appointment 67Scene 39 前往拜訪 Keep an Appointment 68拜訪客戶 TipsUnit 5 交通出行Scene 40 問路 Ask for Direction 70Scene 41 打車 Take a Taxi 72Scene 42 自駕 Drive a Car 73Scene 43 坐火車 Take the Train 74Scene 44 公交出行 Take the Bus 75Scene 45 坐地鐵 Take the Subway 76交通出行 TipsChapter 3 外貿營銷——多方位多渠道的營銷Unit 1 產品介紹Scene 46 性能介紹 Performance Introduction 80Scene 47 產品定位 Product Positioning 82Scene 48 與競爭產品的比較 Compare with Competitors’ Products 83Scene 49 商務咨詢 Business Consulting 84Scene 50 產品展示與體驗 Present and Experience Products 85產品介紹 TipsUnit 2 參加商業(yè)展會Scene 51 預訂展位 Booth Reservation 87Scene 52 展會準備 Preparation for Exhibition 89Scene 53 展臺搭建 Booth Construction 90Scene 54 樣品展示 Sample Exhibition 91Scene 55 展會中介紹產品 Introduce Products in an Exhibition 93……