網(wǎng)店美工

定　價：￥65.00

作　者：	彭敢
出版社：	電子工業(yè)出版社
叢編項：
標　簽：	暫缺

購買這本書可以去

ISBN：	9787121438554	出版時間：	2022-12-01	包裝：	平塑
開本：	16開	頁數(shù)：		字數(shù)：

內(nèi)容簡介

　　本書以 Photoshop 軟件為工具，通過 8 個項目全面、詳細地介紹了網(wǎng)店設(shè)計與裝修的基本方法和技巧。具體內(nèi)容為：網(wǎng)店美工入門基礎(chǔ)、網(wǎng)店圖片設(shè)計、網(wǎng)店文字和圖形應(yīng)用、網(wǎng)上店鋪裝修、頁面設(shè)計、主圖、鉆展圖片和直通車圖片的設(shè)計與制作、圖片的切片與管理及裝修服裝店鋪實例。本書實例豐富、內(nèi)容翔實、操作方法簡單易學(xué)，不僅適合作為電子商務(wù)專業(yè)大中專學(xué)生的教材，還可供感興趣的讀者及相關(guān)的專業(yè)人士參考。本書附有電子資料，包括書中所有實例的源文件及軟件操作過程的錄屏動畫，另附贈了大量的實例素材供讀者在學(xué)習(xí)中使用。

作者簡介

　　彭敢，1984年出生于江蘇淮安，計算機專業(yè)碩士，江蘇財經(jīng)職業(yè)技術(shù)學(xué)院副研究員。教授多門專業(yè)課程，發(fā)表論文二十余篇；主持市廳級課題2項，主持校級教改課題8項，授權(quán)實用新型專利十余項；指導(dǎo)學(xué)生獲全國保險綜合業(yè)務(wù)技能大賽一等獎；江蘇省優(yōu)秀畢業(yè)設(shè)計三等獎；指導(dǎo)學(xué)生省級大學(xué)生實踐創(chuàng)新2項、校級6項；獲淮安市科技進步獎三等獎、淮安市優(yōu)秀發(fā)明專利，多次獲校級先進工作者、優(yōu)秀教育工作者、優(yōu)秀共產(chǎn)黨員、校級服務(wù)能手。

圖書目錄

項目一網(wǎng)店美工入門基礎(chǔ) ············································································.1
任務(wù) 1 網(wǎng)店美工的概念 ··········································································.2
任務(wù)引入 ························································································.2
知識準備 ························································································.2
一、了解網(wǎng)店美工 ············································································.2
二、了解網(wǎng)店裝修的作用 ···································································.3
三、網(wǎng)店美工圖片的文件格式 ·····························································.4
任務(wù)總結(jié) ························································································.5
任務(wù) 2 網(wǎng)店美工的配色 ··········································································.5
任務(wù)引入 ························································································.5
知識準備 ························································································.5
一、色彩的基礎(chǔ)知識 ·········································································.5
二、色彩搭配的技巧 ·········································································.7
任務(wù)總結(jié) ························································································.9
任務(wù) 3 商品拍攝 ···················································································.9
任務(wù)引入 ························································································.9
知識準備 ························································································.9
一、選擇攝影器材 ············································································.9
二、攝影技巧 ················································································.10
三、攝影中的基本構(gòu)圖 ····································································.11
任務(wù)總結(jié) ······················································································.12
項目總結(jié) ····························································································.12
項目實戰(zhàn) ····························································································.12
實戰(zhàn) 繪制化妝品海報 ····································································.12
項目二網(wǎng)店圖片設(shè)計 ················································································.18
任務(wù) 1 初識 Photoshop ··········································································.19
任務(wù)引入 ······················································································.19
知識準備 ······················································································.19
一、新建與打開圖片 ·······································································.19
二、查看商品圖片細節(jié) ····································································.22
三、為商品添加注釋信息 ·································································.25
四、網(wǎng)店裝修圖片的保存 ·································································.26
任務(wù)總結(jié) ······················································································.28
任務(wù) 2 圖片調(diào)色 ·················································································.28
任務(wù)引入 ······················································································.28
知識準備 ······················································································.28
一、調(diào)整偏色的商品圖片 ·································································.29
二、調(diào)整圖片的對比度 ····································································.30
三、調(diào)整曝光不足的圖片 ·································································.31
四、自由更改圖片中的顏色 ······························································.33
任務(wù)總結(jié) ······················································································.34
任務(wù) 3 圖片修飾 ·················································································.34
任務(wù)引入 ······················································································.34
知識準備 ······················································································.34
一、調(diào)整圖片尺寸 ·······