手機(jī)淘寶店鋪裝修設(shè)計(jì)與運(yùn)營(yíng)推廣專業(yè)教程

第1章 手機(jī)店鋪企劃.................................................................001
1.1 什么是手機(jī)店鋪..................................................002
1.2 手機(jī)店鋪的組成元素.......................................002
1.2.1 手機(jī)店鋪中的圖片.............................002
1.2.2 手機(jī)店鋪中的文字.............................004
1.2.3 手機(jī)店鋪中的鏈接.............................005
1.3 手機(jī)店鋪的制作流程.......................................005
1.3.1 規(guī)劃時(shí)期..........................................006
1.3.2 設(shè)計(jì)時(shí)期..........................................009
1.3.3 保存與發(fā)布時(shí)期................................010
1.3.4 維護(hù)更新時(shí)期...................................010

第2章 手機(jī)店鋪設(shè)計(jì)要領(lǐng)..........................................................011
2.1 頁面內(nèi)容布局......................................................011
2.2 頁面圖像配色與編修要領(lǐng)..............................012
2.2.1 色調(diào)搭配..........................................013
2.2.2 色彩基本原理...................................028
2.2.3 顏色基本設(shè)置...................................029
2.2.4 色彩采集..........................................030
2.2.5 調(diào)整顏色建議...................................031
2.2.6 識(shí)別色域范圍外的顏色......................032
2.2.7 圖像編修流程...................................033
2.3 店鋪頁面安全色.................................................033
2.4 常用手機(jī)店鋪圖片格式..................................035
2.5 裝修導(dǎo)覽圖...........................................................035
第3章 手機(jī)店鋪裝修圖像處理與制作..........................................036
3.1 符合手機(jī)店鋪圖片的裁剪..............................037
3.1.1 按區(qū)域裁剪出固定大小圖片................037
3.1.2 按固定大小裁剪出圖片......................039
3.2 店招的設(shè)計(jì)與制作............................................040
3.3 單列圖像設(shè)計(jì)與制作.......................................044
3.4 雙列圖像設(shè)計(jì)與制作.......................................049
3.5 老客新客圖像設(shè)計(jì)與制作..............................052
3.6 焦點(diǎn)圖圖像設(shè)計(jì)與制作..................................056
3.6.1 焦點(diǎn)圖01.........................................056
3.6.2 焦點(diǎn)圖02.........................................059
3.7 左文右圖模塊設(shè)計(jì)與制作..............................063
3.8 活動(dòng)頭圖片模塊設(shè)計(jì)與制作.........................065
3.9 多圖片模塊設(shè)計(jì)與制作..................................069
第4章 手機(jī)店鋪首頁裝修實(shí)戰(zhàn)....................................................071
4.1 進(jìn)入手機(jī)淘寶首頁裝修界面.........................071
4.2 上傳制作完畢的裝修元素圖片到圖片空間..............................................................073
4.3 店標(biāo)與店招的應(yīng)用............................................076
4.3.1 手機(jī)淘寶店鋪中店標(biāo)的應(yīng)用................077
4.3.2 手機(jī)淘寶店鋪中店招的應(yīng)用................077
4.4 插入首屏廣告圖片............................................079
4.5 插入雙列圖片......................................................082
4.6 插入老客新客模塊............................................084
4.7 插入焦點(diǎn)圖模塊.................................................086
4.8 插入左文右圖模塊............................................089
4.9 插入多圖模塊......................................................090
4.10 插入寶貝展示效果.........................................092
4.11 插入文本.............................................................094
4.12 創(chuàng)建鏈接.............................................................095
第5章 自定義頁面設(shè)計(jì)...............................................................097
第6章 自定義菜單的制作..........................................................112
5.1 進(jìn)入手機(jī)淘寶裝修自定義頁面....................097
5.2 替換活動(dòng)頭圖片.................................................098
5.3 插入展示寶貝模塊............................................100
5.3.1 插入單列寶貝模塊.............................100
5.3.2 插入雙列寶貝模塊.............................101
5.3.3 插入寶貝排行榜模塊..........................102
5.4 插入圖文類模塊.................................................103
5.4.1 插入輔助線模塊................................103
5.4.2 插入單列圖片模塊.............................103
5.4.3 插入雙列圖片模塊.............................105
5.4.4 插入焦點(diǎn)圖模塊................................107
5.4.5 插入左文右圖模塊.............................108
5.5 編輯鏈接...............................................................110
6.1 設(shè)置主菜單并創(chuàng)建鏈接..................................112
6.2 設(shè)置子菜單并創(chuàng)建鏈接..................................114
6.3 查看添加的自定義菜單..................................116
6.4 創(chuàng)建店鋪活動(dòng)......................................................116
6.4.1 創(chuàng)建店鋪活動(dòng)...................................117
6.4.2 創(chuàng)建互動(dòng)玩法...................................120
第7章 微海報(bào)制作....................................................................124
7.1 通過模板快速制作微海報(bào)..............................124
7.1.1 在無線運(yùn)營(yíng)中心進(jìn)入手機(jī)海報(bào)進(jìn)行創(chuàng)建.................................................124
7.1.2 淘寶后臺(tái)“出售中的寶貝”中創(chuàng)建微海報(bào).......................................128
7.2 創(chuàng)建店鋪宣傳微海報(bào).......................................132
第8章 手機(jī)公眾號(hào)與微淘推廣....................................................141
8.1 申請(qǐng)微信訂閱號(hào).................................................141
8.2 編輯微信訂閱號(hào).................................................147
8.2.1 編輯圖文消息...................................147
8.2.2 發(fā)布圖文消息...................................155
8.2.3 添加自定義菜單................................158
8.2.4 設(shè)置自動(dòng)回復(fù)...................................162
8.2.5 訂閱號(hào)推送的技巧.............................164
8.2.6 訂閱號(hào)如何更能吸引瀏覽者................165
8.2.7 訂閱號(hào)如何推廣會(huì)更加受益................165
8.2.8 訂閱號(hào)該如何與用戶互動(dòng)交流.............166
8.3 編輯并發(fā)送微淘廣播.......................................166
8.3.1 編輯圖文廣播...................................166
8.3.2 編輯自定義鏈接................................169
8.3.3 編輯快速發(fā)微淘................................171