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商務英語

定　價：￥26.00

作　者：	吳翠華主編
出版社：	武漢理工大學出版社
叢編項：	高職高專商務英語類專業(yè)規(guī)劃教材
標　簽：	財經類

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ISBN：	9787562929574	出版時間：	2009-08-01	包裝：	平裝
開本：	16開	頁數：	196	字數：

內容簡介

　　《商務英語》圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯系、召開會議等日常商務活動，包括建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié)，同時討論了崗位與職業(yè)、商展等與現代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能?！渡虅沼⒄Z》共14個單元，每個單元圍繞主題，采取任務型訓練，通過5個教學模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養(yǎng)。《商務英語》既適用于高職高專商務英語專業(yè)的教學，也可作為相關經濟貿易專業(yè)的專業(yè)英語教材，還可用作商界人士自學培訓用書。

作者簡介

暫缺《商務英語》作者簡介

圖書目錄

Unit 1 Meeting a Trade Delegation
Part Ⅰ Listen and Talk
Part Ⅱ Reading
     Effective Strategies for InternationalNegotiato (Ⅰ)
   Part Ⅲ Case Study
     Status Inquiries
   Part Ⅳ Additional Reading
      Effective Strategies forInternational Negotiato (Ⅱ)
   Part Ⅴ Culture Salon
      Rules of Interaction
Unit 2 Business Dinner
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
      Chinese Cuisine
   Part Ⅲ Case Study
      Invitation Cards & Lette
   Part Ⅳ Additional Reading
      Eating in the USA
   Part Ⅴ Culture Salon
      Table Manne
Unit 3 Factory Tou and Sightseeing
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
      Travel Broade Executive Minds
   Part Ⅲ Case Study
      Short Company Profiles
   Part Ⅳ Additional Reading
      Welcome to Beijing
   Part Ⅴ Culture Salon
      Travel Agency
Unit 4 Establishing Business Relatio
Part Ⅰ Listen and Talk
Part Ⅱ Reading
     How to Establish Business Relatio
Part Ⅲ Case Study
     Lette of Establishing BusinessRelatio
Part Ⅳ Additional Reading
     EU-China Relatio
   Part Ⅴ Culture Salon
      How to Establish and Keep BusinessRelatiohips with the Arabs
Unit 5 Enquiries and Offe
   Part Ⅰ Listen and Talk
Part Ⅱ Reading
     Cross-cultural Negotiating
Part Ⅲ Case Study
     Lette of Enquiries and Offe
   Part Ⅳ Additional Reading
     Asking Questio
   Part Ⅴ Culture Salon
     Conceding and Bargaining
Unit 6 Counter Offer
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     On Price
   Part Ⅲ Case Study
     Lette of Counter-offer
   Part Ⅳ Additional Reading
      Business Customs of the UnitedStates
   Part Ⅴ Culture Salon
     Counter Offer
Unit 7 Terms of Payment
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     Terms of Payment
   Part Ⅲ Case Study
     Lette of Credit
   Part Ⅳ Additional Reading
     Bill of Exchange or Draft
Part Ⅴ Culture Salon
     Business on the Internet
Unit 8 Business Contracts
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     The Business Contract
   Part Ⅲ Case Study
     Writing a Business Contract
   Part Ⅳ Additional Reading
     The Export Sales Contract
   Part Ⅴ Culture Salon
      How to Express Your Thanks
Unit 9 Delivery of Goods
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
      Shipment
   Part Ⅲ Case Study
      Shipping Advice
   Part Ⅳ Additional Reading
      Bill of Lading
   Part Ⅴ Culture Salon
      History-Containerization
Unit l0 Complaints and Claims
    Part Ⅰ Listen and Talk
    Part Ⅱ Reading
       Complaints and Claims(Ⅰ)
    Part Ⅲ Case Study
       Lette of Making Complaints andSettlement of Claims
    Part Ⅳ Additional Reading
       Complaints and Claims(Ⅱ)
    Part Ⅴ Culture Salon
       What do Business Ethics Bringto J &J
Unit 11 Commodities Fair
    Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     China Yangling Agricultural Hi-techFair
   Part Ⅲ Case Study
     Meeting Address
Part Ⅳ Additional Reading
     Exhibition and Its Classification
   Part Ⅳ Culture Salon
     Background of China Import and ExportCommodities Fair
Unit 12 Meeting
Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     Conducting Effective Meetings
   Part Ⅲ Case Study
     Minutes
   Part Ⅳ Additional Reading
      The United Natio Conference on Tradeand Development
   Part Ⅴ Culture Salon
      What Should a Secretary Do forPeople at the Meeting?
Unit 13 Telephone Calls
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
     Ten Things Never in Your BusinessCalls
   Part Ⅲ Case Study
     A Telephone Message
   Part Ⅳ Additional Reading
     Effective Telephone Call
   Part Ⅴ Culture Salon
     Preparing for a Telephone Call
Unit 14 Jobs and Caree
   Part Ⅰ Listen and Talk
   Part Ⅱ Reading
      When Losing a Job Mea Losing YourIdentity
   Part Ⅲ Case Study
     Job Application
   Part Ⅳ Additional Reading
     Career Planning
Part Ⅴ Culture Salon
     Presenting Youelf Successfully
References