商務英語函電

商務英語函電基本知識
第一單元 商務英語函電簡介
Unit 1 Introduction to Business English Correspondence
Part Ⅰ Functions of Business English Correspondence
Part Ⅱ Structural Parts and Styles of Business English Correspondence
Part Ⅲ Essential Qualities of Business English Correspondence
Summary
Exercise
第二單元 電子郵件寫作
Unit 2 E-mail Writing
Part Ⅰ Brief Introduction of Electronic Commerce&E-mail
Part Ⅱ Business E—mail Writing
Summary
Exercise
交易準備
第三單元 建立貿易關系
Unit 3 Establishing Business Relations
Part Ⅰ Channels to Find New Customers
Part Ⅱ Letters for Establishing Business Relations
Summary
Exercise
第四單元 資信調查
Unit 4 Status Enquiry
Part Ⅰ Channels to Make Status Enquiries
Part Ⅱ Status Enquiry Letters&Replies
Summary
ExPrrisP
第五單元 詢價與回復
Unit 5 Enquiry and Reply
Part Ⅰ Introduction tO Enquiry
Part Ⅱ Enquiry&Replies
Summary
Exercise
第六單元 促銷
Unit 6 Sales Promotion
Part Ⅰ Brief Introduction
Part Ⅱ Sales Promotion Letters
Summary
Exercise
第七單元 報價、報盤與還盤
Unit 7 Quotation，Offers and Counter-offers
Part Ⅰ Brief Introduction
Part Ⅱ Quotations，Offers&Counter—offers and Sample Letters
Summary
Exercise
第八單元 訂單、接受和回絕
Unit 8 Order。Acceptance or Refusal
Part Ⅰ Brief Introduction
Part Ⅱ Orders，Acceptance&Refusals and Sample Letters
Summary
Exercise
合同立
第九單元 售貨確認書及購貨合同
Unit 9 Sales Confirmation and Purchase Contraet
Part Ⅰ Brief Introduction
Part Ⅱ Sales Confirmation&Purchase Contract and Specimens
Summary
Exercise
合同執(zhí)行及后期管理
第十單元 支付
Unit 10 Terms of Payment
Part Ⅰ Brief Introduction
Part Ⅱ Terms of Payment&Specimen Letters
Summary
Exereise
第十一單元 包裝
Unit 11 Packing
Part Ⅰ Brief Introduction
Part Ⅱ Packing and Sample Letters
Summary
Exereise
第十二單元 保險
Unit 12 Insurance
Part Ⅰ Brief Introduction
Part Ⅱ Insurance and Sample Letters
Summary
Exercise
第十三單元 運輸
Unit 13 Shipment
Part Ⅰ Brief Introduction
Part Ⅱ Shipment and Sample Letters
Summary
Exercise
第十四單元 投訴、索賠與理賠
Unit 1 4 Complaint，Claim and Settlement
Part Ⅰ Brief Introduction
Part Ⅱ Complaint，Claim & Settlement and Sample Letters
Summary
EXerciSe
第十五單元 代理
Unit 15 Agency
Part Ⅰ Brief Introduction
Part Ⅱ Agency Letters & Samples
Summary
Exercise
拓展知識
附錄Ⅰ 銷售合同（Sales Contracts）
附錄Ⅱ 商務報告撰寫（Business Report Writing）
參考文獻