會展英語

Contents
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
11LeadIn2
12Spotlight Reading7
13Quick Link9
14Replay11
15Terminology Bank13
16OnDemand Practice14
Unit 2The Foundations of a Proper Industry16
21LeadIn16
22Spotlight Reading17
23Quick Link20
24Replay21
25Terminology Bank23
26OnDemand Practice24
Unit 3Key Ingredients of a Successful Meeting26
31LeadIn26
32Spotlight Reading30
33Quick Link34
34Replay35
35Terminology Bank37
36OnDemand Practice37
Unit 4Planning a Meeting40
41LeadIn40
42Spotlight Reading42
43Quick Link44
44Replay48
45Terminology Bank49
46OnDemand Practice49
Unit 5Meeting Market Research51
51LeadIn51
52Spotlight Reading56
53Quick Link57
54Replay61
55Terminology Bank64
56OnDemand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
61LeadIn68
62Spotlight Reading70
63Quick Link73
64Replay75
65Terminology Bank77
66OnDemand Practice78
Unit 7Event Marketing Strategy79
71LeadIn79
72Spotlight Reading83
73Quick Link86
74Replay87
75Terminology Bank88
76OnDemand Practice89
Unit 8Contract Management91
81LeadIn91
82Spotlight Reading94
83Quick Link97
84Replay99
85Terminology Bank101
86OnDemand Practice102
Unit 9Cost Management104
91LeadIn104
92Spotlight Reading108
93Quick Link113
94Replay116
95Terminology Bank120
96OnDemand Practice121
Unit 10Event Risk Management123
101LeadIn123
102Spotlight Reading127
103Quick Link131
104Replay133
105Terminology Bank135
106OnDemand Practice136
Unit 11Human Resources Management138
111LeadIn138
112Spotlight Reading142
113Quick Link146
114Replay148
115Terminology Bank150
116OnDemand Practice151
Unit 12Safety Management154
121LeadIn154
122Spotlight Reading 155
123Quick Link159
124Replay163
125Terminology Bank165
126OnDemand Practice166
Key for Reference168
References206